Alassio is a picturesque seaside town, one of the most popular in western Liguria, known for the soft, fine sand of its long beach and its lively historic centre with boutiques and bars. It boasts an illustrious past, with international tourism that has attracted important and famous guests. For this reason, in the 1930s, Mario Berrino, a native of Alassio, decided to embellish the wall of the public gardens with ceramic tiles bearing the autographs of many celebrities, including Hemingway.